Press Release
GM Turns to ZiXi for Speed and Quality on Internet Super Highway
GM's Live Video Webcast of New Chevy Malibu Launch uses ZiXi for Pristine HD Quality Video over the Internet to Countries Around the World
Waltham, MA - April 26, 2011 - ZiXi™, the leading enabler of broadcast-quality HDTV globally over the cloud, today announced that it was selected by GM as its HD video delivery solution for the online reveal of its new 2011 Chevy Malibu. On Monday, April 18, 2011 at 8:30pm EST, GM’s HD live webcast introducing the new Chevy Malibu was enabled by ZiXi's plug-in player and end-to-end video transport service. GM globally broadcasted the live event using YouTube for its low resolution webcast and the ZiXi solution for its high-definition webcast. The webcast was displayed at www.watchthenewchevymalibuinhd.com. A recorded version of the live Webcast can be found here.
“HD webcasts over the public Internet are plagued by startup delays, buffering, pauses, and re-buffering,” said Israel Drori, CEO and Founder of ZiXi. “A poor quality webcast would frustrate viewers around the world and dampen GM’s impression with consumers considering the Chevy Malibu for their next automobile purchase, so GM turned to ZiXi's HD video over the Internet software technology. The fact that one of America’s leading auto makers selected ZiXi for its critical live video webcast to reach to all corners of the world, at an economical price and with breathtaking HD quality, is a testament of ZiXi's robust, superior technology.”
GM selected ZiXi over alternative, lower-quality Internet video delivery options to reach the masses for online HD viewing. ZiXi enables a limitless spectrum of broadcast and streaming applications for content contribution, distribution, play-out services, news gathering and live and on-demand multimedia delivery. ZiXi transmits securely and flawlessly while enabling networks to extend their reach and flexibly at anytime from anywhere. Broadcasters, Enterprises and Over-the-Top Content Providers across the globe are increasingly relying on ZiXi's technology to introduce new applications and enhance the viewing experience with Internet video while increasing flexibility and ensuring reliability.
About ZiXi, LLC
Founded in 2006, ZiXi is the leading enabler of flawless, broadcast-quality HDTV over the cloud. Broadcasters, enterprises and video-on-demand services use ZiXi to enrich user experience, create new services and significantly reduce costs. ZiXi enables the delivery of live and on-demand HD video content over the Internet in real-time, with unprecedented quality. It is available as a plug-in for broadcasters, PCs, mobile devices and set-top boxes. ZiXi software uses existing equipment and content formats with no jitter, no packet loss and no frame freeze, regardless of network conditions. ZiXi supports any video encoding and encryption over MPEG transport streams at any bit-rate and broadcasts in up to full HDTV (1080p/60fps). ZiXi Feeder and Receiver™, ZiXi Broadcaster™, ZiXi Client™ and ZiXi ready™ are trademarks of ZiXi. For more information visit: www.zixi.com.
SVM Public Relations
Laura Nelson or Jordan Bouclin
laura.nelson@svmpr.com
jordan.bouclin@svmpr.com
401.490.9700
or
ZiXi
pr@zixi.com
