Press Release

ZiXi & ZiiLABS Showcase Integrated Solution of Live Full HD Over The Top TV (OTT)

AMSTERDAM, NETHERLANDS, Waltham, MA — September 9, 2010 — ZiXi, the leading enabler of broadcast quality HDTV globally over the Internet, and ZiiLABS, a cutting-edge media processor and platforms company will unveil the combined solution of a ZiiLABS's SiVO’s Blu-ray Digital Media HUB using the ZiXi Video Operating System (ZVOS) to deliver live and VOD full HD TV over the Internet, at the IBC (International Broadcasting Convention) conference at ZiXi's booth, Hall 9, M161.

The SiVO Digital Home Platform provides support for 1080p Blu-ray quality video and delivers a rich Linux and Android based software portfolio including a wide range of media codecs and libraries and support for Adobe Flash Player 10 and OpenGL ES 2.0. The SiVO is based on ZiiLABS' ZMS-08 processor that features a unique flexible StemCell Computing array with 64 fully programmable floating point processing elements that off-load the media processing from the ARM Cortex CPU to deliver superior media capabilities and improved application performance.

"The SiVO platform enables OEMs and ODMs to quickly and efficiently bring products to market that enable users to enjoy and share their multi-format media content in stunning 1080p high-definition at Blu-ray quality with bit-rates of up to 40mbps," said Tim Lewis, Director of Marketing at ZiiLABS. "SiVO is a proven media-rich platform that offers our partners a complete market-ready solution with the built-in flexibility for customization. We are pleased to collaborate with ZiXi to deliver the perfect HD OTT platform for broadcast content providers around the globe."

“Users no longer have to deal with Transcoders or Encoders in order to experience full HD over the Internet,” said Israel Drori, CEO and Founder of ZiXi. “With the ZiXi enabled ZiiLABS’s SiVO platform, OEM and ODMs now have a complete solution for streaming real-time HD video over the Internet. ZiXi's partnership with ZiiLABS gives customers a reliable, easy-to-use platform to experience full, real-time HD streaming over the Internet.”

About ZiXi, LLC

Founded in 2006, ZiXi is the leading enabler of flawless, broadcast-quality HDTV over the cloud. Broadcasters, enterprises and video-on-demand services use ZiXi to enrich user experience, create new services and significantly reduce costs. ZiXi enables the delivery of live and on-demand HD video content over the Internet in real-time, with unprecedented quality. It is available as a plug-in for broadcasters, PCs, mobile devices and set-top boxes. ZiXi software uses existing equipment and content formats with no jitter, no packet loss and no frame freeze, regardless of network conditions. ZiXi supports any video encoding and encryption over MPEG transport streams at any bit-rate and broadcasts in up to full HDTV (1080p/60fps). ZiXi Feeder and Receiver™, ZiXi Broadcaster™, ZiXi Client™ and ZiXi ready™ are trademarks of ZiXi. For more information visit: www.zixi.com.

About ZiiLABS

ZiiLABS a wholly owned subsidiary of Creative Technology Ltd, is a worldwide leader in low-power, media-rich application processors, hardware platforms and advanced middleware that enable OEMs, ODMs, System Integrators and Software Developers to deliver best-in-class products across a broad range of consumer electronics and embedded markets. Originally founded in 1994 as 3DLABS, the company re-branded and joined with the Personal Digital Entertainment group of Creative Technology to form ZiiLABS in January 2009. ZiiLABS now has over 800 R&D engineers working on ZiiLABS related projects and has invested US$1 billion and 10,000 man years in media processing solutions. The company has offices in the UK, China, USA and Singapore.